Author Archives: Rule of Three
Consumers want to be engaged by brands, not talked at. Here are some top tips.
Here’s why you might want to avoid the Black Friday madness this year.
See how transgender YouTube sensations could form part of your next campaign.
Why you shouldn’t make three spelling mistakes in a 21-word tweet…
Here’s how to go about devising your own conscience marketing campaigns.
The Olympic committee are making it increasingly difficult for brands to capitalise on the Olympic games.
Have you played Pokemon Go yet?
Never underestimate the power of nostalgia!
Which of these six do you already use?
4 expert tips to help you out.
It’s all about engagement, don’t you know?
The pros of letting your copywriter go wild.
Three examples to help you get going this year.
Do you use emojis? Here’s why you should.
“The more you know about it, the more likely you are to come up with an idea for selling it.”
Live-streaming video is the future of connecting with customers.
How copywriting has changed since the 1950s…
5 top tips for brands.
See what Fuji did for the 1984 Olympics.
Check out our latest Slideshare.
The furore of it all…
What to focus on this year.
Give these a go and see if they make a difference.
How storytelling can strengthen your brand.
The importance of real brand values revealed.
Here’s how copywriting has changed over the years.
How to reach Millennials and speak in their language.
What to do and what not to do…
Alec Guinness is in excellent company…
Which of these inspires you?
93 per cent of companies intend to either increase or maintain the amount of content creation they invest in over the next 12 months. Here’s why…
Want to get ahead in business this year? Then consider the power of infographics…
Anyone for an infographic?
Take advice from Pitch Perfect.
Try out these strategies today.
See how Lego used UGC to further its own aims.
Top tips from Rule of Three.
Get it right. Here’s how.
How content marketing can make you seem more human.
Do you do all of these?
Three top tips for getting it right.
How prioritising brand messages will help you come out on top.
Character marketing and its pros and cons.
The power of video content revealed.
A guide to getting it right.
The best places to get ideas revealed…
Mobile browsing is where it’s at.
Write fast and edit slowly.
The importance of emotions in copywriting and beyond.
Old-school methods to focus on for content writing.
Beat writer’s block with these ideas.
Steer clear of these. You’ve been warned.
Everyone wants to find the next big thing. You may want to be the next big thing. Here’s some tips on getting there…
The ‘About Us’ page is a fundamental aspect of your website.
How to get ahead online.
Use these power words to get ahead in the copywriting world today.
Here’s how to make the most out of your digits.
Three tips for perfecting your headline-writing.
Think you can do better than these?
Adverb: in bed.
Noun: a beginner in learning; a novice.
Noun: the act or an instance of speaking abusively to or about.
Adjective: characterised by a heavy snoring or gasping sound.
Adjective: ineffective; futile.
Noun: difficulty determining the truth of an idea due to equally valid arguments for an against it.
Noun: a large, brilliant meteor, especially one that explodes.
Verb: to break something into elements that appeal to individual tastes or special interests.
Noun: people deeply interested in cultural and artistic matters.
Noun: a worker of wonders or miracles; magician.
Adverb: in concealment; out of sight.
Adjective: disorderly; rowdy.
Noun: ridges of snow formed on a snowfield by the action of the wind.
Compromise is an important skill and a constant necessity. However, it can sometimes mean settling for less, and settling for less could prove disastrous for your copywriting and content.
Including a blog on your company’s website is a good idea, for a number of different reasons. The question is how to make yours heard amid the background noise.
Adjective: of, or pertaining to, or characteristic of a sister or sisters.
Adjective: of, resembling, or containing wine.
Adjective: of no use or service.
Adjective: of the nature of, resembling, or containing butter.
Verb: to predict.
Adjective: slightly dark, dusky, or somber.
Plural noun: the rapids of a river running between the walls of a canyon or gorge.
Adjective: of or like cheese.
A pitch in person vs. a pitch on paper: The difference between selling in person and in online content
There is a world of difference between selling on a page and selling in person.
It is often said that your copywriting should tell a story. Yet this will mean nothing if it isn’t accessible to your readers.
Verb: to mark or colour with red.
Verb: to disappear gradually; vanish; fade away.
Noun: navigation or trade along the coast.
Adjective: producing darkness.
Noun: concerned thought or reflection.
Verb: to put into the place of another.
Verb: to compensate for damage or loss sustained.
Verb: to form a connecting link.
Noun: the earliest stages or first traces of anything.
Adjective: of or characterised by the theory that only the self exists.
Verb: to threaten with divine punishment or vengeance.
Adjective: resembling snow.
Adjective: having a changeable luster or colour with an undulating narrow band of white light.
Noun: a green or bluish deposit formed on copper, brass, or bronze surfaces.
Noun: frivolous bantering talk; light raillery.
Adjective: slackening; becoming slower.
Noun: a breeze from the west; a gentle breeze.
Adjective: serving to announce or connect.
Adjective: of or relating to prophecy.
Noun: a glowing coal.
Adjective: 1. characterised by or suffering from dizziness. 2. inconsistent.
Noun: a song of lamentation for the dead; elegy.
Adjective: moving or stirring, especially with much activity or excitement.
Adjective: having inspiration; inspired.
Noun: a group hired to applaud at a performance.
Adjective: slightly green; greenish.
Adjective: dull; melancholy; dismal.
Noun: light, playful banter.
Verb: to blur.
Adjective: capable of igniting spontaneously in air.
Noun: the use of an unnecessarily long or roundabout form of expression.
Noun: close relationship or connection.
Noun: the act of seeking out affectionate care and social support.
Noun: political realism or practical politics.
Verb: to bark; yelp.
You can dazzle your visitors and drive them to action, as long as you don’t appear to be trying to do that.
Sometimes the battleground for success lies in just a few words, at the top of the page. The question to ask is: “what makes a great headline work?”
Adjective: (of an action or situation) likely to arouse or incur resentment or anger in others.
Noun: an awkward, eccentric, or foolish person.
Noun: an underground burial chamber.
Noun: the rudiments or essentials of a subject.
Noun: a wolverine.
Noun: a cold, dry, northerly wind.
Adjective: deeply engrossed or absorbed.
Verb: to chant; intone.
Verb: to build a nest.
Verb: to burst into bloom; blossom.
Adjective: clearly expressed and easily understood; lucid.
The struggle to differentiate your brand in a crowded market is a constant challenge. Yet even though it may sometimes seem impossible, it never is.
Adjective: being or becoming youthful; young.
Verb: to translate into the natural speech peculiar to a people.
Noun: a person who flouts the law, especially one who fails to pay fines owed.
Adjective: full of menacing or malign influence; pernicious.
Noun: a person with a strong or irresistible propensity for fantasising, lying, or exaggerating.
Adjective: 1. extremely small; tiny; diminutive. 2. petty; trivial.
Noun: nonsense; bosh.
Adjective: having two parts; double; twofold.
Verb: to mix in; mingle.
Noun: allegedly paranormal perception, as clairvoyance or clairaudience.
Noun: a group or cluster of cats.
Noun: television programmes , movies, books, etc., that are both educational and entertaining.
Adjective: godlike or divine in form or nature.
Noun: a person who sees the gloomy side of things.
Noun: the period of vespers; evening.
Noun: a person who gapes or stares in wonder.
Adjective: causing or producing cold.
Verb: to perform hastily or carelessly.
Adjective: somewhat reddish; tinged with red; rufous.
Noun: a servant or attendant, especially of a scholar or a magician.
Noun: a boisterous, bold, and carefree girl.
Noun: the art of making timepieces or of measuring time.
Noun: a scale of continuous gradation; continuum.
Noun: a fine, filmy cobweb seen on grass or bushes or floating in the air in calm weather, especially in autumn.
Brand Identity and Corporate Identity both refer to the perception of your company, but they are two very different concepts.
Adjective: of doubtful authorship or authenticity.
Adjective: pertaining to exile, especially that of the Jews in Babylon.
Adjective: shaped like a fiddle, as a leaf.
AIDA, the classic copywriting technique, could be the difference between losing and gaining new customers.
Adjective: lacking courage or resolution; cowardly; faint hearted; timid.
Noun: 1. an alarm bell, or the ringing of a bell for the purpose of alarm. 2. a warning.
Adjective: beyond or outside the field of experience.
Adjective: scanty; meagre; small; slender: exiguous income.
Adjective: flashing like lightning.
Noun: opposition to the increase and spread of knowledge.
Adjective: dry; withered.
Adjective: 1. suitably applied or expressed; appropriate; apt. 2. happy; delightful; marked by good fortune.
Noun: a person who is an adept conversationalist at the dinner table.
Noun: defectively produced speech; socially unacceptable diction.
Transitive verb: to dress up; to deck for show.
When you’re creating copy, one important question to ask is: how long should it be?
Noun: a reward.
Noun: a mean, cowardly person. Adjective: cowardly and mean.
Noun: 1. a shield decorated with a coat of arms. 2. a protective metal plate around a keyhole and lock, drawer handle or pull, light switch etc. 3. the panel on a ship’s stern bearing her name.
Noun: divine power, especially one who inhabits a particular object.
Noun: 1. a native ruler in India in the Mogul empire; by extension, a person from India who made a fortune there. 2. a very wealthy and prominent person; mogul.
Adjective: cheap and showy, tawdry; also, spurious, counterfeit.
Transitive verb: 1. a. (archaic) to prohibit; to forbid. b. to ward off ; to prevent; to avert. 2. to defend; to protect; to preserve.
Adjective: difficult to comprehend or understand.
Adjective: proceeding smoothly and regularly.
Noun: bitter resentment or ill will; extreme hatred or spite.
Noun: superficial knowledge; a superficial show of learning.
Adjective: intended to ward off evil.
Verb: to inform against; denounce or accuse.
Intransitive verb: to march out (as from a wood, defile, or other narrow or confined spot) into the open.
Some skills in copywriting are difficult to define. One skill that is a front-runner in that category is the ability to make our readers feel something.
Mary McCarthy said that each of us is the hero of our own story. Who is the hero in your copy?
Noun: complete overthrow; a reversal; a turning upside down.
Noun: mental dullness or sluggishness.
Noun: the well educated class; the intelligentsia.
Adjective: Affectedly or ostentatiously; pedantic.
Adjective: dirty and untidy; slovenly.
Noun: a worn out strumpet; a vixenish woman.
Noun: a heavy snoring sound.
What’s new? If you can create the sensation of modernity, and freshness, your copy can become electrifying.
Noun: a little world. Hence, man or human nature as a supposed epitome of the world or universe.
Noun: a workshop; a studio.
Verb: to grow dark, gloomy, etc.
Adjective: rising to a pointed top.
Verb: to argue stubbornly about trifles; wrangle.
Adjective: extremely loud.
Transitive verb: to report; to noise abroad.
Noun: the act of blaming or finding fault with and condemning as wrong; reprehension; blame.
Noun: 1. a desire or craving. 2. an aluminium coin and monetary unit of Japan, equal to 100 sen or 1000 rin.
Noun: a state of mind of pure sensation or emotion without cognitive content.
Noun: a tale of sorrow, disappointment, or complaint; a doleful story; also, a dolorous or angry tirade.
Adjective: extremely cold; icy.
Adverb: in a series; one after another.
Noun: the imitation by a baby of the vocal sounds produced by others , occurring as a natural phase of childhood development.
Verb: to reveal; confess.
Adjective: causing sleep; tending to cause sleep.
Verb: to perform a glissade, a gliding or sliding step. Noun: a skilful glide over snow or ice in descending a mountain, as on skis or a toboggan.
Noun: a mean coward.
Adjective: hungry; greedy.
Adjective: sparing in eating and drinking; temperate; abstinent.
Basic attitude or animating spirit; disposition; intention.
Noun: 1. the colour of incrustation which age gives to works of art; especially, the green which covers ancient bronzes, coins, and medals. 2. The sheen on any surface, produced by age and use.
Adjective: being beyond consolation; deeply dejected and dispirited; hopelessly sad; filled with grief; as, “a bereaved and disconsolate parent.”
Noun: 1. the end or extremity of anything. 2. Either end of a railroad line.
How can talking out loud be good for your ideas?
Transitive verb: to pluck up by the roots; to uproot.
Noun: the highest heaven, in ancient belief usually thought to be a realm of pure fire or light.
We are all bombarded with information from daybreak until dawn. The following advertising campaigns managed to cut through it all.
Adjective: ardent; impassioned; ; marked by exaggerated or overwrought emotion.
Intransitive verb: to make accustomed or used to something painful, difficult, or inconvenient; to harden; to habituate; as, “inured to drudgery and distress”.
Noun: an evening party or social gathering.
Verb: to offer as a reason in support of an argument; bring up as an example; give as proof or evidence; cite.
Adjective: sheltered comfortably and firmly.
Noun: generous bestowal of gifts.
Adjective: of or pertaining to the open seas or oceans.
Adjective: casting or making shade.
Verb: to shirk; evade work or responsibility.
Transitive verb: to take off, as an article of clothing.
Adjective: 1. Inanely foolish and unintelligent; stupid. 2. Illusory; delusive.
Noun: 1. One who eats to excess. 2. A lover of good food.
Adjective: 1. Of or relating to conflict within a nation, an organisation, or a group. 2. Mutually destructive. 3. Deadly; destructive.
Noun: a state of being equally balanced; equilibrium; — as of moral, political, or social interests or forces.
Transitive verb: 1. (Botany) To bleach and alter the natural development of (a green plant) by excluding sunlight. 2. to make pale or sickly.
Adjective: of or pertaining to Prometheus; boldly original.
We would all like to be more upbeat in our work, but how is it done?
Noun: an encampment for the night, usually under little or no shelter.
Adjective: of or relating to play; characterised by play; playful.
Adjective: containing or inferring full power; invested with full power; as, “plenipotentiary licence; plenipotentiary ministers.”
Adjective: tending to promote peace; conciliatory.
Noun: an obstacle, hindrance, or obstruction.
Adjective: of or pertaining to the west wind.
Verb: to foreshadow; prefigure.
Transitive verb: to divide into two branches or parts.
Noun: something desired or considered necessary.
Noun: exposition; explanation; especially, a critical explanation of a text.
Noun: the state of being carelessly or partially dressed.
Intransitive verb: To slobber; to drool.
Intransitive verb: to have force or influence.
Are you making the most of your strange ideas?
Adjective: incapable of being passed over, surmounted, or overcome; insurmountable; as “insuperable difficulties.”
Noun: the use of more words than is necessary to express an idea; as, “I saw it with my own eyes.”
Noun: a kind of coarse twilled cotton or cotton and linen stuff, including corduroy, velveteen etc.
Adjective: serving or tending to irritate or repel.
Noun: a splendid or impressive array.
Verb: to allay (thirst, desire, wrath etc.) by satisfying.
Adjective: lacking in nutritive value.
How can you make sure you will have enough inspiration for your work?
Adverb: while being produced or born. Adjective: being produced or born.
Intransitive verb: to buzz; to hum; to drone.
Transitive verb: to pull up by the stem or root.
Intransitive verb: to yield or to bend obsequiously to the will of another; to act in a subservient manner.
Adjective: fruitful; productive.
Adjective: recent in origin; modern; new.
Noun: the act of violating faith or allegiance; violation of a promise or a vow; faithfulness; treachery.
People who are creative, and ultimately find success, are those who are willing to take risks.
Adjective: bearing or bringing disease.
Adjective: dark or dull in colour; drab, dusky.
Adjective: pleasing or agreeable to the sight; good looking; suitable or becoming.
Adjective: breaking out again after temporary abatement or suppression; as, a recrudescent epidemic.
Adjective: flimsy; frail.
Transitive verb: to catch sight of, especially something distant or obscure; to discern.
Noun: the act of kissing; also: a kiss.
Noun: a ninety year old person; someone whose age is in the nineties.
Noun: the process of logical reasoning.
Adjective: having been formerly; former; sometime.
Noun: clothing in general; garment; usually singular in form, with a collective sense.
Transitive verb: to remove or modify the parts (of a book, for example) considered offensive.
Adjective: aboriginal; indigenous; native.
Noun: any opinion, principle, dogma, or doctrine that a person holds or maintains as true.
Adjective: doing nothing or given to doing nothing; idle; lazy.
Noun: the state of being the firstborn of the same parents; superiority by birth among children of the same family.
How does it feel to walk a day in another person’s shoes? It’s an age-old question, and one that is endlessly interesting.
Adjective: divided or withdrawn in attention, especially because of anxiety.
Noun: an arbitrary or authoritative command or order.
Adjective: softening or soothing.
Adjective: characterised by or suggestive of flashy vulgarity, crudeness, rowdiness; tawdry.
Adjective: of or for charity; charitable; as, an “eleemosynary institution”.
Noun: a great fuss or disturbance about something very insignificant.
Where can we see features and benefits in the natural world?
Noun: a showy trifle; a trinket; a bauble.
Adjective: yielding a bare or meagre living with great labour or difficulty.
Noun: (in Greek and Latin verse) a break between words with a metrical foot; (in modern verse) a pause near the middle of a line.
Noun: the phenomenon of a language developed by twins, that only they can understand.
Adjective: growing old; ageing.
Verb: to free from slavery or servitude.
Adjective: open to change; apt or likely to change; adaptable.
Noun: protection; support.
Noun: (also coup d’état) A sudden, violent, and illegal seizure of power from a government.
Adjective: not easily managed; contrary.
Noun: a person employed to take dictation or to copy manuscripts.
Transitive verb: to enchant; to bewitch.
Noun: (Medicine) A sudden attack, intensification, or recurrence of a disease.
Noun: the act or process of the hair bristling on the skin, as from cold or fear; goose flesh.
Noun: the shattering effect of a high explosive.
Noun: official license or approval to print or publish a book, paper, etc.; especially, such a license issued by the Roman Catholic episcopal authority.
Adjective: concerned with declarations of war and treaties of peace.
Copywriter’s word of the day. Amaranthine. Adjective: unfading; everlasting.
If you’re looking for inspiration, you’ll never find a better muse than the human race.
Noun: first encounter with or use of something taken as a token of what will follow.
Noun: the region near or about a place; vicinity.
Transitive verb: to be or obtain by begging; to sponge.
Verb: to make an inspection or observation.
Adjective: having or expressing broad or tolerant views, especially in religious matters.
Verb: to invest emotion or feeling in an idea, object or another person.
Intransitive verb: to feel or express discontent.
Verb: to make a soft, low sighing or rustling, as the wind.
Noun: a fine or penalty.
Adjective: clumsy or unskillful with both hands.
What does a good idea look like?
Adjective: very durable; lasting; continuing long.
Noun: a reddish glow seen near sunset or sunrise on the summits of mountains.
Noun: a person employed to do all kinds of work or business.
Noun: A hodgepodge; jumble; confused medley.
Noun: a flowing or coming together; junction.
These quotes are taken from ‘Ogilvy on Advertising’, a book that all copywriters (and anyone else in marketing) should read.
Transitive verb: to persuade by ingenuity or flattery.
Intransitive verb: to engage in boisterous merrymaking; to revel; to carouse.
Noun: a divine imparting of knowledge; inspiration.
Verb: to work with painful effort; to labor; to toil; to drudge.
Noun: Vain boasting; empty bluster; pretentious, bragging speech; rant.
Transitive verb: to direct or impose with authority; to order.
Noun: something short lived or of no lasting significance.
Adjective: small and pretty; delicately pretty.
Adjective: in an initial or early stage; just begun.
There is an old image of a copywriter that may do more harm than good. There is another image that may be more useful.
Adjective: surrounding; being on all sides; encompassing.
Noun: brilliance of success, reputation, etc.
Noun: a person who is learning the letters of the alphabet.
Adjective: contrary to or differing from some acknowledged standard, especially in church doctrine or dogma; unorthodox; unorthodox.
Adjective: extending to a great length; unnecessarily long; wordy.
There is a type of TV ad that can get people talking like no other – one that manages to make them laugh.
Noun: a showy but useless or tasteless or worthless object; a gewgaw.
Noun: a person who has recently attained success, wealth, or high status but not general acceptance or respect; an upstart.
Adjective: pertaining to or disposed to love, especially sexual love; full of love; amorous.
Adjective: Incapable of being fatigued; not readily exhausted; untiring; unwearying; not yielding to fatigue.
Adjective: uncommon; exotic; rare.
Adjective: holding or adhering obstinately to any opinion, purpose or design.
Noun: the state or quality of being lenient; mildness; gentleness of spirit; leniency.
Transitive verb: to make better; to improve.
Adjective: Overparticular; fussy.
Noun: relating to the sense of touch; tactile.
Transitive verb: to deny or dispute; to declare false or invalid.
There are many tips out there on becoming a better talker, how can they make you a better writer?
Noun: a good nature; pleasant and easy manner.
Adjective: relating to money; monetary.
Transitive verb: to grind or to crush with or as with the teeth in preparation for swallowing and digestion; to chew; as, “to masticate food.”
Noun: volition in its weakest form.
Noun: the performance of miracles or magic.
Intransitive verb: to deviate from what is expected.
Noun: a governmental council or committee, especially one that rules after a revolution.
Noun: a tiny or scarcely detectable amount; the slightest particle; a trace; a spark.
Adjective: of or belonging to the summer.
Transitive verb: to show in a clear manner; to manifest; to make evident; to bring to light.
Noun: an act or habit of misusing words ridiculously, esp. by the confusion of words that are similar in sound.
Noun: someone who roams about in search of amusement or social activity.
Noun: anything that transforms, purifies, or refines.
Noun: one who possesses great power or sway; a ruler, sovereign or monarch.
Adjective: suitable to the fault or crime; deserved; adequate.
Noun: the practice of doing good; active goodness, kindness or charity.
Adjective: of such fine texture as to allow light to pass through; translucent or transparent.
Verb: to reason earnestly with someone against something that person intends to do or has done.
Adjective: strange; uncommon.
Noun: a secret; a mystery.
Transitive verb: to refuse or deny oneself; to reject; to renounce.
To keep this important question interesting, here are three new versions of ‘what can this do for me?’
Noun: an instinctive stretching, as on awakening or while yawning.
Adjective: composed, performed or uttered on the spur of the moment, or without previous study; unpremeditated; impromptu.
Adjective: merely imaginary; produced by or as if by a wildly fanciful imagination; fantastic; improbable or unrealistic.
Adjective: troublesomely urgent; overly persistent in request or demand; unreasonably solicitous.
Noun: merrymaking; festivity; revelry.
Verb: to teach and impress by frequent repetition or instruction.
Direct Marketing principles in the modern world: The more things change, the more they stay the same
If you know when you’re doing something right, you can do it more and more. Direct marketing gives you this opportunity.
Noun: a burglar who robs safes; safecracker.
Verb: to purge or purify.
Here are five reasons people love lists (and why they could work well in your copy).
Noun: supreme blessedness; exalted happiness.
Adjective: very satisfactory; fine.
Adjective: very hurtful; noxious.
Noun: enthusiastic vigour; vivacity; liveliness; spirit.
Noun: destiny; fate.
Without a good call to action (CTA) your marketing can fall flat, so here a few tips to help it soar.
Noun: good humoured banter or teasing.
Adjective: having the same or coincident boundaries.
Adjective: lacking foresight or forethought; not foreseeing or providing for the future; negligent or thoughtless.
The simple and succinct flavour of these taglines is something we can all aspire to in our work.
Adjective: not to be broken or violated; inviolable: an irrefrangible rule of etiquette.
Adjective: fierce; savage; ferocious; barbarous.
Noun: empty boasting; a swaggering, cocky manner.
Noun: an accomplished and presumably irreversible deed or act.
There are some mistakes that copywriters starting out are always prone to. Here are five that should be avoided.
Noun: something (as writing or speech) that is trite, insipid, or simplistic.
What tips would you give to an actor that would also suit a copywriter?
Noun: an inopportune or embarrassing situation or event.
Transitive verb: to change from one nature, form, substance, or state into another; to transform.
Intransitive verb: to go into or reside in the country; to pursue a rustic life.
Noun: an awkward, gawky young fellow.
Transitive verb: to throw out of a window.
Noun: a youth in the state adolescence, or just passing from boyhood to manhood; a lad.
Lateral thinking is all about thinking outside of the box. You could get better at your job by taking the box, blowing it up and starting fresh.
Adjective: ranked or ranged below; subordinate; inferior.
Creativity is all about seeing an old thing from a new perspective, so here are some tactics you can employ to help this along.
Adjective: markedly different to an accepted norm; abnormal.
Adjective: suitable to be eaten; edible.
Adjective: of extraordinary size; gigantic; enormous.
Noun: favouritism to members of one’s family.
Transitive verb: to endue with life; to make alive; to animate.
Adjective: obstinate; stubbornly disobedient; persistently, wilfully, or overtly defiant of authority.
Transitive verb: to disturb the composure of.
Adjective: (especially of a principle, place or routine) regarded as too important or valuable to be interfered with.
Verb: to drink a beverage, esp. an intoxicating one, copiously and with hearty enjoyment.
Adjective:lacking sensation or awareness; inanimate. Lacking human feeling or sensitivity; brutal; cruel.
Adjective: accompanying; attendant; occurring or existing concurrently.
Adjective: having lost motion or the power of exertion and feeling; numb; benumbed.
Noun: a group of secret and often scheming advisers, as of a king; a cabal or clique.
Verb: to depart secretly; to steal away and hide oneself – used especially of persons who withdraw to avoid arrest or prosecution.
Adjective: relating to a tomb or interment; gloomy; dismal.
Noun: the act or product of thinking; the use of the power of reason; mental activity; thought.
Noun: the state of being full or gratified to or beyond the point of satisfaction.
Adjective: bad-tempered, argumentative, and uncooperative.
Adjective: (of a creative work) referring to itself or to the conventions of its genre; self-referential.
Adjective: wanting or devouring great quantities of food.
Noun: excessive pride or self-confidence.
Noun: difficult or unclear articulation of speech that is otherwise linguistically normal.
Noun: a matter, operation, or set of circumstances.
Noun: a relaxing or romantic holiday taken by parents-to-be before their baby is born.
Adjective: unwilling or refusing to change one’s views or to agree about something.
Verb: make a crackling sound.
Noun: a state of temporary disuse or suspension.
Noun: a person that explains complicated ideas or theories.
Noun: a problem, difficulty, or complication.
Adjective: using high-flown or bombastic language.
Noun: a mistaken repetition of a letter, word, or phrase by a copyist.
Adjective: (especially of a principle, place, or routine) regarded as too important or valuable to be interfered with.
Noun: a preparation made from egg white, especially as an adhesive.
Adjective: (of a person) reserved or uncommunicative in speech; saying little.
Noun: a person of integrity and honour.
Interjection: used to express slightly scornful doubt or dissatisfaction.
Noun: an imaginary mischievous sprite regarded as responsible for an unexplained mechanical or electronic problem or fault.
Noun: the arrangement of one’s financial affairs so as to avoid or minimize tax liability in such a way that it is not clear whether this constitutes lawful avoidance of tax or illegal tax evasion.
Noun: a visual representation of information or data, e.g. as a chart or diagram.
Adjective: fat and squat.
Noun: used to represent the sound of a cash register, especially with reference to making money.
Noun: a situation in which the obligation to make a move in one’s turn is a serious, often decisive, disadvantage
Noun: an inquisitive and gossipy person.
Adjective: threatening, punitive, or vengeful.
Noun: (chiefly in science fiction) the scientific study of alien biology, cultures, etc.
Noun: a leap or bound, especially an exaggerated one.
Noun: a purveyor of cheap or trashy goods.
Noun: a coalition of two people having joint authority or influence.
Noun: a thing considered extremely strange and unusual, especially in an amusing way.
Noun: a prong or sharp point, such as that on a fork or antler.
Verb: relate invented stories.
Noun: an interpreter or guide, especially in countries speaking Arabic, Turkish, or Persian.
Adjective: (of a person’s voice) resonant and imposing.
Noun: the jaws or throat of a voracious animal.
Noun: the inadvertent omission of a repeated letter or letters in writing (e.g. writing philogy for philology).
Noun: a food or drug that promotes or increases the flow of a mother’s milk.
Part 3: Your content strategy will show how you’re going to get results.
Noun: the upper or outer curve of an arch.
Noun: a sentence containing every letter of the alphabet.
Noun: an imagined place or state in which everything is unpleasant or bad, typically a totalitarian or environmentally degraded one.
Part 2: Creating a content strategy that works for you.
Adjective: slow to act.
Noun: a person who has a primarily vegetarian diet but occasionally eats meat or fish.
Adjective: intended for or likely to be understood by the general public.
Adjective: extremely idealistic; unrealistic and impractical.
Part one: Whatever type of content you’re creating, having a strategy will help keep it all on track.
Adjective: relating to the body, especially as distinct from the mind.
Noun: trivial or nonsensical fuss.
Noun: a year spent travelling abroad, typically immediately before or after a university or college course.
Adjective: Generous or forgiving, especially towards a rival or less powerful person.
Noun: a sharp rattling sound.
Noun: pleasure and delight.
Adjective: (of an activity or a creative work) having an end or purpose in itself.
Adjective: promiscuous and unprincipled in sexual matters.
Adjective: Outstandingly bad; shocking.
Verb: decide on and pursue a course of action that will satisfy the minimum requirements necessary to achieve a particular goal
Noun: a documentary about rock music and musicians.
Adjective: Unsophisticated and socially awkward.
Noun: a boastful but cowardly person.
Noun: people of good social position, specifically the class of people next below the nobility in position and birth.
Noun: an expert or connoisseur.
Verb: Rummage; search.
Noun: Flavourful; tastiness.
Adjective: Hairy. ‘Their hirsute chests’.
Adverb: in a direction contrary to the sun’s course, considered as unlucky; anticlockwise.
Verb: utter (a curse) or invoke (evil) against someone or something.
Noun: the condition of being separate.
Noun: the study of the nature of duty and obligation.
Noun: meaningless repetition or imitation of the movements of others as a symptom of psychiatric disorder.
With the domination of digital content, print media is on a steady decline, Question is, will it ever become entirely extinct?
We’ve reviewed the top three festive TV adverts you just can’t get away from at the moment and look at the growing power of social media in the marketing mix.
Noun: lack of honesty and moral integrity.
Noun: a contradiction between two beliefs or conclusions that are in themselves reasonable; a paradox.
As marketers everywhere struggle to find the right balance, many are left thinking: “how long should my content be?”
Noun: make-up; cosmetics.
Noun: public shame or disgrace.
Adjective: of or resembling a hare or hares.
Noun: involuntary habitual grinding of the teeth, typically during sleep.
Noun: breeches, trousers, or gaiters.
Adjective: a Pantagruelian banquet.
Noun: a talentless, unattractive, or boorish person.
Noun: a mass of streaks of rain appearing to hang under a cloud and evaporating before reaching the ground.
Noun: relating to or concerned with the addition of recorded sound effects after the shooting of a film.
Noun: the exurbs collectively; the area beyond the suburbs.
Noun: a toilet, especially an outdoor one.
Four fundamental objectives to ensure your content attracts interest, increases page views and maintains reader loyalty.
Noun: a self-important man.
Noun: uncertainty or doubt as to whether something is the case.
Noun: a prayer.
Noun: a mischievous person.
Adjective: come back to life; reborn.
Adjective: demonstrating aggression and willingness to fight.
Adjective: of the same opinion in a matter; in agreement.
Adjective: erratic and unpredictable in behaviour or direction.
Noun: a summary or overview of a subject.
Noun: the highest point in the development of something; a climax or culmination.
Noun: a collector of matchbox or matchbook labels.
Noun: a ruler who has absolute power.
Noun: used to refer to mass-produced, relatively inexpensive goods which are marketed as luxurious or prestigious.
Adjective: consisting of or resembling dung or faeces.
Noun: corrupt behaviour in a position of trust, especially in public office.
Adjective: belonging to a higher world; celestial.
Noun: a person’s face or expression.
Noun: a propitious moment for decision or action.
Noun: a forcefully reproachful protest.
Adjective: relating to a flood or floods, especially the biblical Flood.
Adjective: retaining or preserving moisture.
Noun: a substance used to reduce the loss of moisture.
Noun: the action of watching or catching sight of something or someone.
Adjective – 1: denoting or using biting sarcasm or invective. 2: (of a person or animal) given to biting.
Adjective: relating to or resembling bears.
Noun: a period of five years.
Noun: (the salariat) salaried white-collar workers.
Adjective: having a false or deceptive appearance, especially one presented for the purpose of propaganda.
Noun: a fine or petty point of conduct or procedure.
Noun: a pedantic and annoyingly persistent critic.
Verb: make more lively or interesting; enliven.
Adjective: having fallen in social status.
Adjective: growing on or close to the ground.
Verb: spoil a photograph of (a person or thing) by unexpectedly appearing in the camera’s field of view as the picture is taken, typically as a prank or practical joke.
Adjective: having or giving off a smell, especially an unpleasant one.
Exclamation: used to express exasperation or dismay.
Adjective: yellowish or turning yellow.
Noun: a bass tuba.
Noun: a wrestling hold in which one arm is passed under the opponent’s arm from behind and the hand is applied to the neck ( half nelson), or both arms and hands are applied ( full nelson).
Noun: a plan or scheme, especially one used to outwit an opponent or achieve an end.
Noun: a person’s followers on the social media website Twitter.
Noun: the clandestine copying and distribution of literature banned by the state, especially formerly in the communist countries of eastern Europe.
Noun: the study of place names.
Adjective: weird and sinister or ghostly.
Adjective: relating to or promoting increased happiness.
Verb: talk confidentially or conspiratorially.
Adjective: friendly and cheerful.
Noun: a cigar with both ends open.
Adjective: relating to a sheriff.
Verb: put forward (an idea or theory) for consideration by others.
Noun: a controlled dive or downward flight at a steep angle, especially by an aeroplane with the engine shut off.
Noun: the most prestigious dialect or variety of a particular language.
Noun: the nobility of a foreign country.
Noun: a system of inheritance in which a deceased person’s land is divided equally among all male heirs.
Noun: a very small bone, especially one of those in the middle ear.
Adjective: in opposition to a majority or official opinion.
Noun: a person who opposes a majority or official opinion.
Noun: the quality of being reckless or wild in a charismatic way.
Noun: a vociferous supporter of policy favouring war, especially in the name of patriotism.
Verb: to treat (someone) in a scolding or intimidating way.
Adjective: relating to or characteristic of a celebration or festival.
Noun: the tendency of an image, video, or piece of information to be circulated rapidly and widely from one Internet user to another; the quality or fact of being viral.
Noun: spray blown from the crests of waves by the wind.
Verb: [with object] formally agree to give up or do without.
Adjective: not likely to cause offence or disagreement and somewhat dull. Noun: a painkilling drug or medicine.
Exclamation: used to express friendly feelings towards one’s companions before drinking.
Noun: the state or quality of being doubtful; uncertainty.
Noun: the vital spirit, soul, or creative force of a person.
Noun: an automated telephone call which delivers a recorded message, typically on behalf of a political party or telemarketing company.
Noun: an original or indigenous inhabitant of a place; an aborigine.
Noun: a written receipt attesting the settlement of a fine or debt.
Noun: the defining spirit or mood of a particular period of history as shown by the ideas and beliefs of the time.
Adjective: urgently demanding attention.
Noun: the device of suddenly breaking off in speech.
Adjective: unpleasant, squalid, or distasteful.