Consumers want to be engaged by brands, not talked at. Here are some top tips.
Here’s why you might want to avoid the Black Friday madness this year.
See how transgender YouTube sensations could form part of your next campaign.
Why you shouldn’t make three spelling mistakes in a 21-word tweet…
Here’s how to go about devising your own conscience marketing campaigns.
The Olympic committee are making it increasingly difficult for brands to capitalise on the Olympic games.
Have you played Pokemon Go yet?
Never underestimate the power of nostalgia!
Which of these six do you already use?
4 expert tips to help you out.
It’s all about engagement, don’t you know?
The pros of letting your copywriter go wild.
Three examples to help you get going this year.
Do you use emojis? Here’s why you should.
“The more you know about it, the more likely you are to come up with an idea for selling it.”
Live-streaming video is the future of connecting with customers.
How copywriting has changed since the 1950s…
5 top tips for brands.
See what Fuji did for the 1984 Olympics.
Check out our latest Slideshare.
The furore of it all…
What to focus on this year.
Give these a go and see if they make a difference.
How storytelling can strengthen your brand.
The importance of real brand values revealed.
Here’s how copywriting has changed over the years.
How to reach Millennials and speak in their language.
What to do and what not to do…
Alec Guinness is in excellent company…
Which of these inspires you?
93 per cent of companies intend to either increase or maintain the amount of content creation they invest in over the next 12 months. Here’s why…
Want to get ahead in business this year? Then consider the power of infographics…
Anyone for an infographic?
Take advice from Pitch Perfect.
Try out these strategies today.
See how Lego used UGC to further its own aims.
Top tips from Rule of Three.
Get it right. Here’s how.
How content marketing can make you seem more human.
Do you do all of these?
Three top tips for getting it right.
How prioritising brand messages will help you come out on top.
Character marketing and its pros and cons.
The power of video content revealed.
A guide to getting it right.
The best places to get ideas revealed…
Mobile browsing is where it’s at.
Write fast and edit slowly.
The importance of emotions in copywriting and beyond.
Old-school methods to focus on for content writing.
Beat writer’s block with these ideas.
Steer clear of these. You’ve been warned.
Everyone wants to find the next big thing. You may want to be the next big thing. Here’s some tips on getting there…
The ‘About Us’ page is a fundamental aspect of your website.
How to get ahead online.
Use these power words to get ahead in the copywriting world today.
Here’s how to make the most out of your digits.
Three tips for perfecting your headline-writing.
Think you can do better than these?
Compromise is an important skill and a constant necessity. However, it can sometimes mean settling for less, and settling for less could prove disastrous for your copywriting and content.
Including a blog on your company’s website is a good idea, for a number of different reasons. The question is how to make yours heard amid the background noise.
There is a world of difference between selling on a page and selling in person.
It is often said that your copywriting should tell a story. Yet this will mean nothing if it isn’t accessible to your readers.
You can dazzle your visitors and drive them to action, as long as you don’t appear to be trying to do that.
Sometimes the battleground for success lies in just a few words, at the top of the page. The question to ask is: “what makes a great headline work?”
The struggle to differentiate your brand in a crowded market is a constant challenge. Yet even though it may sometimes seem impossible, it never is.
AIDA, the classic copywriting technique, could be the difference between losing and gaining new customers.
When you’re creating copy, one important question to ask is: how long should it be?
What’s new? If you can create the sensation of modernity, and freshness, your copy can become electrifying.
How can talking out loud be good for your ideas?
We are all bombarded with information from daybreak until dawn. The following advertising campaigns managed to cut through it all.
We would all like to be more upbeat in our work, but how is it done?
Are you making the most of your strange ideas?
How can you make sure you will have enough inspiration for your work?
People who are creative, and ultimately find success, are those who are willing to take risks.
How does it feel to walk a day in another person’s shoes? It’s an age-old question, and one that is endlessly interesting.
Where can we see features and benefits in the natural world?
If you’re looking for inspiration, you’ll never find a better muse than the human race.
What does a good idea look like?
These quotes are taken from ‘Ogilvy on Advertising’, a book that all copywriters (and anyone else in marketing) should read.
There is an old image of a copywriter that may do more harm than good. There is another image that may be more useful.
There is a type of TV ad that can get people talking like no other – one that manages to make them laugh.
There are many tips out there on becoming a better talker, how can they make you a better writer?
To keep this important question interesting, here are three new versions of ‘what can this do for me?’
If you know when you’re doing something right, you can do it more and more. Direct marketing gives you this opportunity.
Here are five reasons people love lists (and why they could work well in your copy).
Without a good call to action (CTA) your marketing can fall flat, so here a few tips to help it soar.
The simple and succinct flavour of these taglines is something we can all aspire to in our work.
There are some mistakes that copywriters starting out are always prone to. Here are five that should be avoided.
What tips would you give to an actor that would also suit a copywriter?
Lateral thinking is all about thinking outside of the box. You could get better at your job by taking the box, blowing it up and starting fresh.
Creativity is all about seeing an old thing from a new perspective, so here are some tactics you can employ to help this along.
Part 3: Your content strategy will show how you’re going to get results.
Part 2: Creating a content strategy that works for you.
Part one: Whatever type of content you’re creating, having a strategy will help keep it all on track.
With the domination of digital content, print media is on a steady decline, Question is, will it ever become entirely extinct?
We’ve reviewed the top three festive TV adverts you just can’t get away from at the moment and look at the growing power of social media in the marketing mix.
As marketers everywhere struggle to find the right balance, many are left thinking: “how long should my content be?”
Four fundamental objectives to ensure your content attracts interest, increases page views and maintains reader loyalty.
How to approach your digital content in the twenty-first century…
From where does our strange name originate? What is the ‘rule of three’?