Rule of Three

The Copywriting Studio

This is the art of copywriting.
The science of persuasion.
The power of words and ideas.
Creativity. Guided by the trinity.
   About  

We are copywriters.

We are the artists of persuasion.

We command language and design messages.
Craft words into powerful ideas.
To seduce, inform and persuade.
Turn complexity into simplicity.
Messages into results.
Readers into customers.
Interest into action.

Capture imaginations.

Engage minds. Elicit responses.

We offer you experienced senior copywriters.
Persuasive linguistics. Sales psychology. Flawless literacy.
Sophistication and creativity.
Our copywriters have helped the world’s biggest brands.
We know what works, what doesn’t and why. Because we test.
We can make the same knowledge work for you.

Bold & Clear.

A unique approach.

We approach your project with a studied copywriting methodology.
And a unique mantra.
It is bold and clear:

  • I.
    Messages
    into

    Results

  • II.
    Readers
    into

    Customers

  • III.
    Interest
    into

    Action

   Services  

Copywriting for the 21st century.

Words & ideas. The tools of persuasion.

We offer you a unique approach to copywriting, rooted in the principles of classical rhetoric, persuasive linguistics and psychology. We combine this with the proven techniques of leading copywriters and creatives, such as Hopkins, Ogilvy and Bernbach, and a mastery of the digital sphere to create powerful ideas to unleash your potential.

The result is copywriting, conceptual thinking, content strategy and tone of voice creation that is truly fit for the twenty-first century. We also offer a range of complementary creative disciplines, including translation, art direction, design and digital development to provide a complete solution. That’s why, since 2007, we have provided copywriting and creative services for some of the world’s biggest brands. We look forward to working with you.

  • Advertising Copywriting

  • Brand Language

  • Branding

  • Brochures

  • Conceptual & Creative Thinking

  • Content Marketing

  • Content Strategy

  • Copywriting for Digital

  • Copywriting Training

  • Information Architecture (IA)

  • Marketing Communications

  • Print & Media

  • Project Management

  • Scripting & Screenwriting

  • Search Engine Optimisation (SEO)

  • Speeches

  • Tone of Voice

  • Translation & Transcreation

  • TV & Film Treatments

  • User Experience (UX)

  • White Papers & Reports

   Clients  

First-class copywriters.
First-class clients.

They called in the professionals. So should you.

Take a look at some of our clients.
You will have heard of them because they understand the value of effective copywriting.
That’s why they called in the professionals.
So should you.

Lux lucet in tenebris.

Light shines in darkness.

   Team  

Who are we?

We are Rule of Three. A team of exceptional senior copywriters and creatives, creating outstanding work to bring brands to life, capture audiences and create competitive edge.

Rule of Three is led by a senior team of four highly experienced Creative Directors who oversee each of the creative disciplines: Copywriting, Content Strategy, Transcreation, and Design and Development.

   Approach  

Copywriting & creative.
Guided by the trinity.

The creation of Awareness. Affect. Action.

Our unique copywriting methodology is built upon a trinity of fundamental tenets:

  • I.

    ∆wareness

    [Noun]:

    1. Knowledge or perception of a situation or fact.

    2. Well-informed interest in a particular situation or development.

  • II.

    ∆ffect

    [Noun]: Psychology:

    1. The experience of feeling or emotion.

    2. Emotion and desire as influencing behaviour.

  • III.

    ∆ction

    [Noun]:

    1. The mechanism that makes a machine or instrument work.

    2. The fact or process of doing something, typically to achieve an aim.

  • I.

    ∆wareness

    • Create attention.

    • Engage minds.

    • Capture imaginations.

  • II.

    ∆ffect

    • Arouse intellect.

    • Evoke emotion.

    • Create desire.

  • III.

    ∆ction

    • Persuade.

    • Motivate.

    • Elicit response.

2017 © Rule of Three Communications Limited.
Copywriting & Creative Services.
London. Oxford. Paris.
‘Rule of Three - The Copywriting Studio’ is a trading name of Rule of Three Communications Limited.
Registered in England No. 6663870. VAT registration No. 939363782.